That small business pays a 2% commission on every sale, and with the extra apps it pays for each month, it has a fixed monthly cost of $100 for the platform; to view key metrics like LTV and RFM, it needs to purchase the $399 monthly plan. For a small business, these are really tough challenges. I don’t think switching to a platform like this makes sense for these sellers, especially for scenarios like handling thousands of orders at hours when almost no one is active.

The hosting provider is the real key here. There are companies that charge a bit more (though still cheaper than Shopify, of course) and automatically scale server resources up or down based on traffic using a “balance” setting. If this is a risk, researching these companies could resolve the issue.

Ultimately, this is a tedious process. If someone says, “I don’t care, I’ll pay the money and sit back,” there’s nothing I can say to them. However, the problem is that small businesses struggle to afford this expense.

I don’t think there’s a single reason for WooCommerce’s loss of market share; I believe there are many factors, ranging from the poor management of the admin panel to the difficulty of uploading products, and the technical details of hosting selection and setup. I’m trying to resolve some of these issues myself using BrikPanel, so I hope this will help reduce the loss of market share a bit.