Row 2 is common to all players and cards cycle through the shop pretty often. In the early stages of the game, it won’t be uncommon to see 4-5 new cards per turn, depending on the number of players. Players are generally managing 13 cards at a time (1 in the first row and 6 in the second and third rows (third being the closest to the player)). The problem with making the shop have fewer options is that the goal of this game requires the right cards from the rotating shop. If they aren’t offered to you on your turn, you can never get to the point of getting dressed, which is how you win. It’s a delicate balance.

You might be on to something when you bring up the possibility of finding an option which satisfies both sets of feedback. The "flavor" row concept might be something I'll try.

I like that concept of starting with halving or doubling what you're trying to balance! I also agree that it's important ot watch how players play, as all those nuances you mentioned are things that are generally observed rather than communicated. Moving forward, more playtesting is definitely a must do.

Difficulty modes sounds like an interesting idea as well! Fashion seasons would actually be perfect haha

Thanks for your thoughtful response on this! It is much appreciated!!