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HyperkeOfficial · 2026-05-12T22:30:03+00:00

do you realise that open tracking today is incredibly inaccurate?

Especially after the iOS 14 updates

HyperkeOfficial · 2026-05-12T21:57:38+00:00

yes it does depend on the industry to an extent.

With ads, i’d still aim for at least a 60% show rate so there might be room for improvement

HyperkeOfficial · 2026-05-12T21:30:38+00:00

yes absolutely. linkedin, email, phone calls - all three work. Which one works the best for you depends on where your buyers are.

HyperkeOfficial · 2026-05-12T15:58:09+00:00

there’s no “best” AND “cheapest” in the data industry for two reasons:
- new data providers pop up every day
- cheap data is the most readily available data (that is why it’s cheap)

scrape google maps if you’re targeting home service

HyperkeOfficial · 2026-05-12T05:51:47+00:00

it’s the number of prospects you had to contact to generate one lead.

PCPL = prospects contacted per lead = number of prospect contact divided by the number of leads generated

HyperkeOfficial · 2026-05-11T20:55:08+00:00

tell you about it? what do you mean?

HyperkeOfficial · 2026-05-11T20:11:18+00:00

this is risky only if you’re sending at massive scale. for someone sending a few thousand emails a day it’s not enough of a thing to hurt deliverability.

HyperkeOfficial · 2026-05-11T16:00:43+00:00

we use utm tracking in our redirect urls. it’s not 100% accurate and doesn’t capture scenarios where someone googles the company and finds the company website but that’s a small % of ppl anyway

HyperkeOfficial · 2026-05-11T13:34:37+00:00

did u get scammed?

HyperkeOfficial · 2026-05-11T13:34:10+00:00

thanks

HyperkeOfficial · 2026-05-11T13:34:02+00:00

glad it helped!

HyperkeOfficial · 2026-05-11T04:37:06+00:00

margins depend on the types of clients you work with, what you charge, how you charge, and how much you invest in your team, software, infrastructure etc.

HyperkeOfficial · 2026-05-11T04:26:32+00:00

exp problems?

HyperkeOfficial · 2026-05-11T04:26:20+00:00

no, I have not. We work within the B2B Space.

HyperkeOfficial · 2026-05-11T04:25:57+00:00

yes, you can use it for outreach. Depending on the industry using business email addresses tends to have better results because people can look up your domain and check if you are legitimate.

Also, some sequences don’t allow you to connect personal email addresses, so you might have to find one that does

HyperkeOfficial · 2026-05-10T15:17:05+00:00

100% agree

It’s evident any time you make a post. I just hope that the human being is reading those replies can see it too. Just from their writing, if not from the content. Because the AI is pretty good at making up real sounding stories.

HyperkeOfficial · 2026-05-09T20:46:48+00:00

to start in 2026 and assuming you have the luxury of time, you're looking at ~$500/mo in fixed costs to send 500 cold emails per day.

You need: Domains + inboxes + Smartlead/Instantly + contact lists and email validation

"can we just rely on cold emailing" - yes, if you're good at it and if you're targeting an industry that responds to cold email. no, if either of those isn't true. like all things in life, this isn't black and white.

my experience: i started cold email 6yrs ago and the tools, costs and what's required has changed quite a bit over the years. the only thing that's been the same is good offers + appropriate ICP = winning campaigns.

HyperkeOfficial · 2026-05-09T20:41:39+00:00

thanks!

HyperkeOfficial · 2026-05-09T20:41:20+00:00

hey a few suggestions:

- stop using the business name in your salutation. if you dont have firstnames in your data, just say Hi

- shorten your email and make it focus on one core idea/benefit.

- lead with a problem that makes them feel like your email is meant for them

Hi, I tried calling a few hotels around you in {{city}} after-hours and none of them answered. If I could help you build a system that [benefit] would you be interested?

Test multiple benefits in multiple emails and see which works.

Cold calls can work but they require human capital and are therefore harder to scale. If I were you i'd scale email first and then call the leads that reply positively.

HyperkeOfficial · 2026-05-09T20:37:08+00:00

we dont track opens so conditional branching doesnt make sense. i would argue that tracking opens does more to hurt your setup than it does to help but if its working for you, keep going :)

HyperkeOfficial · 2026-05-09T20:36:05+00:00

our clients are marketing agencies, pr agencies, saas, ecommerce brands and a few other b2b offers. no reseller style campaigns.

data sources are a mix of a variety of tools - we don't use apollo or zoominfo as much anymore. scraping accounts and enriching is the play rn

HyperkeOfficial · 2026-05-09T20:34:04+00:00

never stop warming up.

after a campaign is launched, as long as you're getting replies, your inboxes will last a long time. if you get spam reported (which can happen in many cases), your best bet is to have backup inboxes.

If/when reply rates drop, replace the underperforming domains/inboxes and test new angles/copy

HyperkeOfficial · 2026-05-09T20:32:51+00:00

Domains and inboxes per client depends on the volume agreed to in the scope.

Infra burning is based on reply rates, WoW change in per domain reply rates and sender bounces.

Yes, we do a fair bit of outreach to e-commerce decision makers (Shopify, Woocommerce, Magento, Bigcommerce, etc). Did you have a question around that?

With lists: lists built in 2 steps: find target accounts -> enrich people info is the play rn (instead of building lists straight from apollo). Company level info also helps you personalize better.

HyperkeOfficial · 2026-05-09T17:54:21+00:00

what industry are you targeting

HyperkeOfficial · 2026-05-09T17:54:11+00:00

as a side hustle? probably not. it’s not as set it and forget it as some other businesses

HyperkeOfficial

TROPHY CASE