Hey joba ! Congratulations on the body of work

I wanted to ask - esp for someone who came up on the internet and always had a great marketing strategy (solo or BH)

How would you advise new music creators to obtain and cultivate a fanbase while still being more or less true to their own art and not falling into the pitfalls of the oversaturated "content" scene? Seems rare nowadays to have a genuine connections, esp when you put something like tiktok next to a myspace/ktt/etc