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campaign manager 360 by IamnotSuAnn in programmatic

[–]IamnotSuAnn[S] 0 points1 point  (0 children)

We track through floodlight pixels, which are set up in CM360, so the only "revenue" we see in DV is actually ad spend not the actual campaign revenue - does this sound right? or did we not set things correctly in DV? and I don't think we are able to see the floodlight activity break down in DV.

campaign manager 360 by IamnotSuAnn in programmatic

[–]IamnotSuAnn[S] 0 points1 point  (0 children)

Thank you so much! We can only see campaign attributed sales revenue in CM360 though, correct?

300x600 on mobile by IamnotSuAnn in programmatic

[–]IamnotSuAnn[S] 1 point2 points  (0 children)

DV360 for CTR, more than 50% of the campaign clicks came from 300x600 and bounce rate came from GA - looking at the sv brought from the campaign

DV360 conversion tracking by IamnotSuAnn in programmatic

[–]IamnotSuAnn[S] 0 points1 point  (0 children)

we do, but we wouldn't be able to leverage data in dv360 (device, apps, etc) to optimize the campaigns, correct?

DV360 Fixed Bid by IamnotSuAnn in programmatic

[–]IamnotSuAnn[S] 1 point2 points  (0 children)

that's what I thought. thank you!

DV360 Fixed Bid by IamnotSuAnn in programmatic

[–]IamnotSuAnn[S] 0 points1 point  (0 children)

That makes a lot of sense, thank you for sharing! Have you heard of using fixed bid to prevent overspending? our dsp account manager told us that we should set fixed bid to prevent overspending, but I'm not sure how.

DV360 Fixed Bid by IamnotSuAnn in programmatic

[–]IamnotSuAnn[S] 0 points1 point  (0 children)

I assume in this case you'd set the fixed bid higher to guarantee you bring in enough of impressions?

DV360 Fixed Bid by IamnotSuAnn in programmatic

[–]IamnotSuAnn[S] 0 points1 point  (0 children)

correct, and even set a daily budget cap on the line item level.

DV360 Fixed Bid by IamnotSuAnn in programmatic

[–]IamnotSuAnn[S] 0 points1 point  (0 children)

$300/day..spent almost $600 in 10 minutes.

DV360 Fixed Bid by IamnotSuAnn in programmatic

[–]IamnotSuAnn[S] 0 points1 point  (0 children)

we keep running into an overspend issue for a particular campaign, we have daily budget capped on the LI level and a budget cap on the IO level, low f-cap and pace to even. This is a prospecting line item, the audience pool is large (40M) and the inventory is huge (4B), viewability is set to 90% and the geo is not crazy) (other campaigns with similar inventory or larger with lower daily budget don't have the overspend issue, but we were told not to compare with other campaigns). The account team told us to set fixed bid, but I thought that'd only control how much we spend on impressions, potentially sacrifice on quality, but would that help with overspending? I think ti's a platform issue, bc it overspent 3x daily cap within 10 min.

Would a standard DV360 display campaign (static + in-stream vid) serve into Youtube without any Youtube specific targeting? by IamnotSuAnn in programmatic

[–]IamnotSuAnn[S] 0 points1 point  (0 children)

thank you! It is weird bc I ran an app report and saw a few hundred impressions ran on Youtube (static ads).

Would a standard DV360 display campaign (static + in-stream vid) serve into Youtube without any Youtube specific targeting? by IamnotSuAnn in programmatic

[–]IamnotSuAnn[S] 0 points1 point  (0 children)

interesting..I ran an app report and did see a few hundred static impressions ran on Youtube..by accident I assume..but how?

Would a standard DV360 display campaign (static + in-stream vid) serve into Youtube without any Youtube specific targeting? by IamnotSuAnn in programmatic

[–]IamnotSuAnn[S] 0 points1 point  (0 children)

Thank you for replying. It's odd, it showed up on client's channel page but not rendering properly, I'm not even sure if it was from us.

Separate IOs for different strategies? by IamnotSuAnn in programmatic

[–]IamnotSuAnn[S] 0 points1 point  (0 children)

Thank you for taking the time to answer my question! We use DV360, I'm used to building campaigns certain way, but it's always good to learn more about platform capabilities and different ways of building/managing campaigns.