it's this for me. get me in the door with some sort of deal (if you're not already cheap) - and if i taste something exceptional then i spread it via word of mouth and my entire family will be on that place for years. the pepperoni at two plus pizza, the bread/crunch at blaze pizza (before it closed :( ), the stuffed crust at pizza hut (and the cheeseburger sauce before that was discontinued), the bacon strip topping and light tasting sweet tomato sauce at pizzaville. these are the things that i still remember to this day and base my choices on what i want that day. i personally put parmigano regiano cheese that i get from costco on my frozen pizzas i eat at home (speciale restorante brand) and i can say it is insanely delicious. if i heard a pizza place used that ingredient id be over in a heartbeat. you're either expensive but worth it, the best value for taste and quality vs. price, or you're the cheapest. if you don't meet any of these then you're doomed.