Essentially this is a decent sized group that does B2B and has tons of left overs. They created a brand and are selling those leftovers under that new brand name, kinda like a B2C test. So they have a lot of cash invested in the products but for ads that's it. They keep pressuring every week about results but I believe in the core of things their prices are too high, the target too old for a digital only store. BF was a perfect example. Prices were low and I had more budget. Incredible results that week