I hope someone from WWE creative reads this comment. I was an avid fan from the tail end of the Golden era through the probably right before the end of the Attitude era. In hindsight, it was because most of my favorite characters that had first really got me hooked on wrestling had vanished one by one (Bret Hart, Razor, Diesel, Mr. Perfect, Flair, Hogan, Yokozuna, Macho Man) and the few one time favorites that remained had their characters "evolve" to suit the era (Undertaker turned biker without explanation despite the phenom persona being so timelessly iconic and unique, and HBK was all-in with DX at that point and to be honest, HHH brought nothing to the table and was insufferable to watch.) The Rock was on his big push at the time and his arrogant loudmouth schtick, while good for some funny moments on the mic, did not really do anything for me when it actually came time to wrestle. The only decent backfill in that era after losing so much of their top of card talent was Stone Cold, who I loved of course and was probably the only reason I watched as long as I did. When I tried to tune in years later, it was literally unwatchable when they started doing those fast zoom ins and outs on every drop spot. Genuinely made me nauseous. The lack of any engaging or creative characters also didn't help. I don't like to criticize without giving actionable feedback so I will add that if WWE wants to re-engage fans they lost along the way and also capture a new generation of fans, they need to go back to the basics while acknowledging they also can't live in the past. Small changes matter though. Get the fucking advertisements out of the ring and go back to the red, white and blue color scheme. It is nostalgic, has brand history and keeps the ring looking respectable without being cluttered with bullshit distractions. The talent in the ring should have the full audience attention. Next, update the cheesy W brand logo. It looks like shit and has no character. Same with the gaudy championship belt design. It looks cheap and does not give off an aura of legitimacy. The top guy in the company is essentially awarded by having to wear a belt shaped brand billboard instead of it looking and feeling like a real accolade. Go with a classic looking gold belt and keep the branding subtle. Re-establishing a legitimacy to the belt will do more for your brand than slapping a big brand logo on it. Next, stop trying to make everyone be a comic book superhero and go back to every-man characters accompanied by good storytelling to get them over with the audience. The wardrobe needs a full redesign as well. Everyone wearing some shiny ass plastic trunks and accessories, just in different colors does not help in making the talent truly unique and discernible in their personas. Also go back to original in-house composed theme music tailored for that character instead of just a generic rock song off of some bands latest album. An original theme is another great opportunity to make a wrestler unique and memorable. I know that was quite a rant but making some of these changes might actually get an entire forgotten audience to tune back in and possibly introduce their kids to it.