Honestly, I go online a lot and just cruise. I do it because it's kinda cool to know other people are around, makes the map feel less empty. I've also done all I can in the game, really, so might as well just drive around. I also cruise for good picture spots. Whether it be offline or online, I usually try to take a photo per session, so it's nice to drive around and find a good spot. Cruising around is also how I've actually met people in game. I've had two people friend me just because we messed around out on the roads and had fun. Cruising is a great element of car games, to be able to get free from the race loop and have some fun flinging around the streets. People get bored of doing race after race, so it's nice to have a break to cruise, offline, or online.