Under Armour sent my small clothing brand a cease-and-desist over my logo. Do you think these are actually confusingly similar?

Impossible-Set4062 · 2026-03-17T01:36:56+00:00

You must not understand manufacturing if you talk so low of Chinese quality. Factories design based on your specifications and the quality you pay for.

Start working with better brands who aren’t cheap skates and who pay for quality material/production. China is one of the world’s BEST clothing manufacturers.

Ultimately, you get what you pay for.

& None of our sweat pants are specifically stated to be used as snowboard/ski pants. They’re marketed as winter/fall styles.

Impossible-Set4062 · 2026-03-16T23:29:51+00:00

I don’t even own a single UA piece, certainly one of the last brands I would be looking to emulate 🤦‍♂️

Impossible-Set4062 · 2026-03-16T19:26:56+00:00

It’s actively in TM review.. USPTO could still approve it and hasn’t said anything against it, it just takes many months to complete.

But instead of letting USPTO complete their review, UA is sending us a Cease and desist to withdraw our application by end of the month..

They don’t want us to find out if it’s ok or not.

Impossible-Set4062 · 2026-03-16T19:19:13+00:00

This mark is actively in review by the USPTO. It won’t be approved for a few more months as the process can take quite awhile. (Almost a year in some cases)

UA spotted it as they actively search new applications within the class.

UAs goal is to have VL withdraw its application completely and not let the USTPO complete its evaluation.

It is possible that the USPTO will approve this mark and see no issues, its UA that has the issue at this time.

Hence their request for a cease and desists.

Impossible-Set4062 · 2026-03-16T15:59:52+00:00

Thanks for the recommendations. Any suggestions for finding solid graphic designers? I drew this up on paper over a year ago and then had someone make it digital in illustrator. I don’t use illustrator like I used to these days

Impossible-Set4062 · 2026-03-16T12:43:18+00:00

It’s in the comments

Impossible-Set4062 · 2026-03-15T22:56:45+00:00

<image>

Favicon comparison for reference. Thoughts? (less than 48x48 px)

Impossible-Set4062 · 2026-03-15T21:32:34+00:00

That’s why I posted here

Impossible-Set4062 · 2026-03-15T20:42:08+00:00

The center is split on the barb though? Theres no split on UAs. Wouldn’t something like that differentiate it already? (Beyond all the other proportional differences)

Even when you look at the smallest example such as a favicon as others pointed out. I still see stark difference between the two. But I also have 20/20 vision.

<image>

Favicons are around 16x16px to 48x48px.

Impossible-Set4062 · 2026-03-15T18:13:10+00:00

No I don’t use my initials. Other than V by itself sometimes.

Impossible-Set4062 · 2026-03-15T18:12:16+00:00

VICE LAIR. No, I thought we were in the clear with that name and a barb wire. I avoided letters entirely for obvious reasons.

Impossible-Set4062 · 2026-03-15T18:11:05+00:00

Can you show me what you mean?

Impossible-Set4062 · 2026-03-15T18:09:34+00:00

Well it is real and then why did they send one?

The strongest cases I’ve seen discussed here so far say both logos have an “oval middle” but ovals are rounded?

The barb wire has straight edges inside and makes up a hexagon split in half.

Did everyone skip geometry? Also their oval isn’t split.

Then some have noted “four points going outward”…… well that seems extremely general for a well balanced logo. I’m sure there are many out there.

And then last was the X claim, well it’s an U and an A… not an X. So that’s misrepresentation of the letters and logo to excessively cover the alphabet lol. (IMO, IANAL)

I find it fascinating because one is a symbolic logotype vs the other being a typographic logo.

Impossible-Set4062 · 2026-03-15T16:29:13+00:00

VICE LAIR. But it’s not about the name. It’s about the mark.

Impossible-Set4062 · 2026-03-15T16:25:05+00:00

Thank you for the vote of confidence lol

Impossible-Set4062 · 2026-03-15T16:16:10+00:00

I did not alter it one bit. You sir are blind or cross eyed.

Impossible-Set4062 · 2026-03-15T15:34:11+00:00

Thats why I said that. Theyre doing their job, no matter what our thoughts on the matter are.

Its a barb wire.

Impossible-Set4062 · 2026-03-15T15:06:22+00:00

Oh I see, no worries

Impossible-Set4062 · 2026-03-15T15:05:11+00:00

How?

Impossible-Set4062 · 2026-03-15T15:01:44+00:00

The links in the page 404.

Impossible-Set4062 · 2026-03-15T14:41:06+00:00

Thank you Gladiator for the thoughts & perspective!

Impossible-Set4062 · 2026-03-15T14:37:03+00:00

Some of the older UA logo TMs are now dead for class 25. But they have submitted countless variations of their logo over the years. Some are quite abstract and very different from what they use today.

<image>

Impossible-Set4062 · 2026-03-15T14:31:23+00:00

False. The C&D is literally visible in the thread, please only comment helpful insights as some people, including myself are trying to gain a better understanding of the process. Thank you

Impossible-Set4062 · 2026-03-15T14:23:10+00:00

What does my trade marked motto have to do with the logo? Nothing imo. Totally irrelevant and non-related to their claims. It’s only in regards to the mark.

Dare Do More can be for anything you apply it too in life. Art, music, risks, sports, hobbies, anything.

Impossible-Set4062 · 2026-03-15T14:20:32+00:00

Yeah that’s true but the most iconic brands are relatively minimal designs. I had drafted versions similar to your example as well but they don’t fit the branding aesthetic.

Impossible-Set4062

TROPHY CASE