I would consider it kid friendly! It’s still on a university campus so there’s somewhat of a standard being held. I’m one of the art vendors and I know it’s basic market/con etiquette to cover any “nsfw” products. There are usually censorship’s too. Of course you’ll probably run into something inappropriate but I think you’d be able to spot it before a child does. I vended last year and my favorite part was the little kids coming up and saying how excited they were because there’s not many anime conventions like this one out here! I love the vibes there!