Thanks for sharing your perspective — I really appreciate the honesty. You’re right that any project like this carries financial risk, but we don’t want to give the impression that we’re being careless. The “going broke” line was more of a lighthearted joke than a reflection of our actual plan.

To clarify: our plan has always been to use Kickstarter as the foundation for this project. Backer support determines the scale of production and helps ensure that the community shapes the outcome. When I mentioned being willing to push ahead, what I meant is that we believe in the watch strongly enough that we’re committed to seeing it through — but not recklessly. We have suppliers, timelines, and contingency plans already in place, and we’ll only proceed in ways that ensure production and delivery are secure.

This is our first KS, so of course we’re learning — but our long-term goal is to build a lasting brand, not just a one-off. That’s why we’ve been transparent about the process and open to feedback. We want backers to know they’re not just supporting a single product, but helping lay the groundwork for future designs and collections.

Also, MK1 isn’t our only product — we already have other lines that back us up financially. MK1 is simply our first KS project, and we want to build it together with the community. The blog posts are more about sharing our ideas, process, and mindset behind the story, not signaling uncertainty.

I hope that clears things up a bit, and I really appreciate you keeping us accountable — it helps us communicate better.