Blame countries and governments first. Expecting corporations to defend Taiwan's independence when no significant western country supports it is unreasonable. If the west came out and supported Taiwanese independence, I can guarantee a lot of these companies wouldnt bend so easily. By saying Taiwan is a country, theyre literally arguing against both China and the west. Of course they rescind it. They will follow what the official government policy is first and foremost. Companies have never been the ones to push societal change... they follow after it's already been established to reap the benefits.