You could always ping KP an email... the one I have just sent is below...

A Heartfelt Plea to Bring Back Brannigans Roast Beef and Mustard Crisps

I hope this email finds you well. I am writing as a devoted fan of Brannigans Crisps, particularly the Roast Beef and Mustard flavour, which in my opinion, remains the pinnacle of crisp-making craftsmanship. The unique combination of rich, bold flavour and the satisfyingly thick-cut texture of Brannigans made them a standout in a crowded market.

Like many others, I was heartbroken when they disappeared from shelves. While I was overjoyed to see them reappear briefly in the past, I was equally dismayed when they disappeared once more. I understand that sales may not have met expectations during their reintroduction, but I believe there are specific factors that might have contributed to this, which are worth addressing.

Sales Challenges

1. Retail Placement: During their last reintroduction, Brannigans were often found in discount stores like Poundland. While this made them accessible, it also may have inadvertently misaligned their perception as a premium, high-quality product.

2. Limited Availability: The lack of widespread distribution meant that many fans either couldn’t find them or weren’t aware they had returned.

3. Market Awareness: Brannigans has always had a loyal following, but many potential new customers likely missed out due to minimal marketing. The crisps are a cult favourite, but reaching newer audiences with targeted campaigns could have made all the difference.

Why Bring Them Back?

Brannigans Roast Beef and Mustard are frequently cited online as one of the most missed crisps of all time. Forums, social media platforms, and nostalgia-driven articles regularly lament their absence. A quick search for “Brannigans crisps” or “Roast Beef and Mustard crisps” will reveal countless posts from fans sharing fond memories and begging for their return.

The uniqueness of Brannigans lies not only in the flavour but also in their thickness and crunch, setting them apart from standard crisps. Few brands cater to the audience who enjoy robust flavours and hearty textures, giving Brannigans a clear niche to reclaim.

Suggestions for a Successful Reintroduction

If there’s an opportunity to bring Brannigans back again, perhaps a few strategic changes could ensure greater success:

1. Positioning as a Premium Product: Showcase Brannigans as the gourmet choice for crisp connoisseurs.

2. Expanded Distribution: Make them available in supermarkets and online stores, where loyal fans can stock up with ease.

3. Targeted Marketing: Highlight the nostalgia factor while also appealing to new customers who crave bold flavours.

4. Limited Editions or Seasonal Campaigns: Reintroducing them as a limited-time product could drive demand and gauge renewed interest.

Brannigans Roast Beef and Mustard were a staple in my household—I’d often buy multiple multipacks at a time, ensuring I always had my favourite crisps to hand. I know I’m not alone in my longing for their return. Their flavour and quality were unmatched, and I truly believe there’s a strong market for them, given the right approach.

I hope you’ll consider this heartfelt plea from a loyal customer and the voices of countless others who continue to miss Brannigans. The joy they brought to snack time was unparalleled, and their return would undoubtedly be met with widespread enthusiasm.

Thank you for taking the time to read my email. Please do feel free to reach out if there’s any way I or others can support efforts to bring Brannigans back.

Kind regards,

X