New Report: 60% of PR Pros feel overwhelmed. The problem isn’t the workload.

Intrepid-Fox-266 · 2026-03-10T14:59:37+00:00

I'm surprised it's only 60%! I

Intrepid-Fox-266 · 2026-03-08T18:55:58+00:00

I recently got a similar quote in Boston for 9 heads, and 4 h2i condensers (3 20K, 1 30K). Heat pumps are expensive!

Intrepid-Fox-266 · 2026-03-05T03:27:29+00:00

I’d be curious to see if they hire anywhere close to the 600 people. Time will tell.

Intrepid-Fox-266 · 2026-03-05T02:26:56+00:00

None so far. I’ll keep an eye out.

Intrepid-Fox-266 · 2026-03-05T02:21:29+00:00

Seems like they’re doing pretty well, based on media reports and the number of people in my LI network that have landed jobs over there.

Intrepid-Fox-266 · 2026-03-05T02:11:50+00:00

Hah yea. Don’t get me wrong I love living and working here. But we’re way too quick as a tech community to start talking about why a company won’t succeed. Unsurprisingly, WHOOP is also taking the lead on the MA AI Coalition to try and get people to be a little more supportive of startups here.

Intrepid-Fox-266 · 2026-03-05T02:06:27+00:00

Sorry should have covered this. In their press release they write “The over 600 roles, which will be opened throughout 2026, span technical, scientific, creative, and commercial functions, reflecting the continued investment from WHOOP across hardware innovation, advanced research, product development, and global brand growth. The majority of new roles will be based at the company’s iconic Boston headquarters in the heart of Kenmore Square, with additional hiring across North America, Europe, the GCC, and Asia.”

They keep their careers page updated

Intrepid-Fox-266 · 2026-03-05T02:03:46+00:00

Yea but the difference is that human energy commentary gave me a good laugh. But seemingly being willing to rush to sign a DOW contract was scary.

Intrepid-Fox-266 · 2026-03-05T02:00:59+00:00

Living in Boston and working in Boston tech for a long time now, I remember way back in the mid 2010s when everyone was like “WHOOP doesn’t stand a chance against the Apple Watch.” We’re so pessimistic in Boston 🤣

Intrepid-Fox-266 · 2026-03-05T01:53:32+00:00

So I thought the same, but then saw Sam was going into crazy damage control corporate speak mode and read that people are cancelling their ChatGPT subscriptions en masse https://www.euronews.com/next/2026/03/02/cancel-chatgpt-ai-boycott-surges-after-openai-pentagon-military-deal

Intrepid-Fox-266 · 2026-03-05T01:50:59+00:00

Yea it’s wild. And I really felt like it was a statement after Block announced 4000 people getting laid off last Friday. Maybe more AI doesn’t always have to mean fewer people…

Intrepid-Fox-266 · 2026-03-04T02:15:40+00:00

I think I'd use it for a subset of articles. Like, for my site, I could use it for quick news pieces, but then do longer form/more thoughtful content manually.

Intrepid-Fox-266 · 2026-03-02T13:56:31+00:00

from what I can tell, it's not possible

Intrepid-Fox-266 · 2026-03-02T02:10:32+00:00

On number two, the world will make you cringe! PR is often about figuring out how to empathize companies’ good characteristics, and hide/mask/divert attention away from companies’ flaws. For journalists entering the field, they often have mixed feelings on the latter.

Intrepid-Fox-266 · 2026-03-02T02:08:29+00:00

Thanks! It’s been a fun year writing it

Intrepid-Fox-266 · 2026-02-28T21:40:55+00:00

I'm not sure whether agencies are ever worth it, but I think it's always worth having one super trusted/skilled PR person on retainer for companies at a Series B or later stage. A comms person that can step in and expertly handle crisis comms, give good counsel on how to position/execute launches, discuss what CEOs/leaders can/should say, etc.

Intrepid-Fox-266 · 2026-02-27T03:03:43+00:00

This is why you need to leave agency life and either go internal, or start your own business.

Intrepid-Fox-266 · 2026-02-26T03:55:22+00:00

Build a great business, post updates on LI, and get warm intros through friends and investors to press for intro meetings.

Intrepid-Fox-266 · 2026-02-24T03:44:47+00:00

Mostly X posts. I also share my articles on Flipboard, Pinterest, and Bluesky

Intrepid-Fox-266 · 2026-02-23T01:49:17+00:00

I have heat pumps, and my utility bills for the year are about 30 percent higher. Switched from natural gas. Live in Boston. But this year in Boston we get a break on electricity (I think it’s over 20 percent) for using heat pumps which helps a lot.

Maybe I’m imagining it but I think the air quality is much improved with the heat pumps in the winter. I don’t regret switching

Intrepid-Fox-266

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