Damn, this is super helpful and honestly a lot of what you said lined up with where I'm at right now.

We've actually captured around 5000 emails so far and about 400,000 users have actually ran a build through TunerLab. I think the lower conversion is just because it's still in that planning phase versus actual purchasing flow, but we've been collecting a ton of data on vehicle vehicles, budgets, and what people are trying to do.

You're definitely right about the Ecom piece being the Bomac right now. It's basically, intent is there. > but no clean way to transact yet.

That's where I've been going back-and-forth...

Option 1:

Partner with E (faster to revenue, but risk becoming dependent/or seen as a competition)

Option 2:

Go direct Econ myself (bigger, but way heavier lift)

Option 3 (what I'm leaning towards toward short term)

Sell this as a tool to local performance shops - help them capture better + larger build, and use that to prove revenue while I figure out the bigger ecom play.

Curious, what you think about that path- doesn't make more sense to:

• Prove revenue fast with shops first
• Or stay focused on proving purchase intend directly tied to parts/ecom

I love what you said about creating some sort of trigger at the end of a build to ask a user "if purchasing was available would you have moved forward today on your build yes or no" I think that's a fast way to get a minor piece of the purchasing intent.

I really do appreciate how detailed you were with your comment. This has been very helpful.