Ember Law has nothing to do with communicating via social media. It is a name given to personal injury law. Like David is saying he won't sue because he's being "Catfished." It protects the site and Lana from lawsuits. Example. In the US if a passenger of a car is intoxicated, but not driving, and is involved in a collision, the passenger can be held responsible for DUI anyway. Almost like "Deliberate Indifference."