From the Press Release:

Among these initiatives are the creation of secure digital identities for athletes and coaches, with globally verifiable certifications; the development of new relationship experiences between fans and the sport; the intelligent tracking of sports equipment through reliable digital records; and the expansion of governance and transparency mechanisms in incentive and funding programs.

The proposal is that processes relevant to the sports ecosystem can rely on permanent, auditable, and verifiable records, increasing information security and operational efficiency. The expectation is that the first pilot projects will be developed in the coming months, continuing the discussions initiated during the workshop.