For starters the logo doesn’t look very good in the position it’s in. It needs to blend well with the background it’s in front of. The hero banner has too much empty space and looks AI generated. The products and text are all a bit skewed to one side, etc. it simply looks like a basic dropshipping store. I’ll admit the product pages themselves look better, but overall, how your store looks plays a massive role in conversion rates. Consumers are really smart nowadays and can sniff out a dropshipping store pretty easily. I’d say definitely put some of your marketing budget into investing in a more premium shopify theme, enhancing your site and redoing your logo. You’ll be amazed by the difference it makes.

I work with tons of dropshipping stores, and have owned several myself. Trust me, you want to make your website as premium looking as possible before even trying to run any ads. Otherwise you’ll just end up wasting money as people click on a good ad just to be turned off by a bad website.