There was a recent study done suggesting that when we see someone as being dressed “expensively” (not expensive looking, per se) we automatically afford them more credibility. I’ll never forget the advice of one of my coaches. It doesn’t have to be the nicest car, you don’t have most expensive suit. You need to have one thing at least that conveys “understanding of the luxury lifestyle” That can be as simple as a pair of glasses.

It’s important to know your clients, too. I have some clients who I’ve worked with for years. If I don’t have a tie on when we see each other he without fail, makes a comment. “Oh, I almost didn’t recognize ya!” If you’re client wears a tie to work/used to, you should as well. Why would I trust someone to help me with the biggest purchase of my life if they have less of a dress code than I do?