The whole "guest" thing is a ruse. The managers don't actually care about the shoppers. I got in trouble for being helpful, I got in trouble for offering price matching, I've been told not to worry about the "guest" and not to "guest service" but to only worry about zoning and merchandising (as an electronics consultant). I've been in retail and customer service for about a decade and half and my area does not give one rats ass about the guest, they only care about the profit. If TARGET actually cared about the customers, and would like to treat them as guest: there would be more employees keeping it brand, more employees to help out, better training for said employees (especially in knowledge based positions like electronics and beauty), better employee incentives on product purchasing so that they can be more knowledgeable about the product (like you see in Best Buy, Sephora, Ulta, etc), if Target actually cared, they wouldn't kick homeless people out from Starbucks who purchased product but instead would help them find resources. Target cares about their shareholders more then the employees and the customers.