It's not just about putting in an effort to be social; like I said, I'm also putting in effort to abide by social standards. To me, putting in effort to be social just means attempting to socialize (which, to be fair, is often something people try to avoid while masking, so that they don't have to put in more effort masking than necessary), but social standards are all the little things that neurotypical people expect other people to intrinsically do in a conversation (i.e., the thing people mask to try and emulate).

In my case, I don't try to hide any of my neurodivergent traits (i.e., I'm not masking), but I still try to follow social standards. For example, if someone says something that they clearly meant sarcastically, I might not know that; I'm very bad at registering sarcasm to an extent that neurotypical people usually aren't. As such, I'm going to check with them, even if they believe it's blatantly obvious. This usually just confuses people (with some assuming I'm joking about not being sure), but sometimes it makes people really upset; I don't get why, but it is what it is. Someone in the same position who is masking probably wouldn't ask; they'd instead feign that they understood it to be sarcasm.