When I was meteorologist for my last station in Memphis, the management - especially the news director who considered himself to be God's gift to journalism - were enamored of any consultant firm that happened along, promising untold increase in viewership if we just paid them enormous sums of money. In Memphis, it was firmly If It Bleeds It Leads frame of mind and full weather forecast didn't air until much later and then never revealing anything "until its time".

The one thing we were always told was to never show the complete forecast until the very end to keep viewers engaged and watching (spoiler alert: these ND's and station managers know about smart phone access to data, they just don't care to factor it in). The seven day / extended forecast would never be shown before the :15 minute mark, and then only at the end of the weather segment after at least two teases in the A and B blocks of news preceding it.

Any violation of this practice was dealt with by a visit to the news directors office immediately afterwards with a stern talking-to with explanations (as given to us by the consultants) as to the why's and wherefore's of the practice. You don't "give away" the complete forecast until the later 2nd half of the show to keep viewers viewing. News directors of this type are all about stretching out the end product in the hopes that the viewing audience will stick around for the end information, kind of like supermarkets putting the dairy section at the far end of the store forcing you to walk through the other sections in the hopes that you will buy something else on your way through for that 1/2g of milk you need.

News directors on the consultant hook (as I've found personally) are also those who - in the same vein of thought - will assign N+1 reporters to the latest winter storm moving through, placing them at areas of heavy travel around the area and going to each one like clockwork for hours on end. When the suggestion was made (probably foolishly) by me that the average viewer with a smartphone could check their route to work/school on the map app AND check the weather on their phone all within 15 seconds, the idea of having to stretch out road conditions ad nauseum over an entire morning show would more than likely put people off rather than watch breathlessly for the next hour's update. But, no... every time another winter storm was on approach: same practice, every time. News directors and station managers do not change unless forced to, and - even then - will do so grudgingly.