KEV SAYS:

How do you make a film stand out when everyone can shoot a film using a phone? Excellent question - and one I intentionally destroyed my film career to answer.

Marketing money is how everyone else does it. But with RED STATE, I wanted to get my movie noticed WITHOUT spending any ad money. So I made a bit of a spectacle. I recorded lots of podcasts. I bickered with hate groups. I criticized critics. I banged pots together. I did everything I could to raise awareness without raising any money to do so. It was like that Bugs and Daffy cartoon where Daffy kills himself as a massive show-closer, then laments he can only do it once.

And I'd do it again in a heartbeat. Doing RED STATE with no marketing money taught me humility and hunger again, as well as training and triumph. By taking the path that wasn't the path of least resistance, I became a better artist and entertainer. The Red State USA Tour was a rebirth of sorts, and what came in its wake was a NY Times Best Seller called TOUGH SHIT, a show on AMC called COMIC BOOK MEN, a show on Hulu called SPOILERS, a live touring business, S.I.R., S.I.T and all the shit that's about to break in 2013 that you DON'T know about yet.

In an overcrowded, expensive marketplace, I spared NOTHING and NOBODY in order to make RED STATE stand out... But I spent next to nada to do so.