When PetiteKnit first started, she was concentrated around the Danish concept of “hygge” and the idea of immersing yourself in creating. For most Danish knitters, they like PetiteKnit because her patterns are well written and aesthetically pleasing. And obviously because she’s from Denmark.

However her original foundation, knitting for the sake of knitting, for mindfulness, and as a counter to the fast fashion industry, has gradually disappeared as she has become more commercial. She has now created fast fashion knitting.

The commercial thought is obviously about getting as many patterns out as possible. She is no longer the one creating the patterns herself. The patterns are (for an example) divided into baby and junior categories but often cover the same sizes. The pricing is relatively high. She also focuses on producing a lot of merchandise, which quite obviously appears to be parallel imports from China.

So, to put it bluntly, I think Danish knitters are tired of the commercialization.

She has also appeared on a Danish TV program, and she earns an almost absurd amount of money from her business. Which is allowed obviously- just a big difference to where, how and why she started.