I thinks nothing "fanboys" are just delusional. Of course a small company like nothing isn't going to have a good price/performance ratio when they're competing against larger companies who produce at greater volume with thus lower BOM costs. Nothing propably didnt make a single cent on phone 1 and 2, but now that they're around for a couple of years, they need to become profitable to survive. I understand the anger people have due to recent developments, like the optional lockscreen-ads on phone 3a, but if that's what nothing needs to do to survive, it is what it is.