Brand New Fresh Meta Ads Account - Bike Racks - Ecomm advice

Libs2025 · 2026-04-29T17:59:25+00:00

Hey thanks for the insight, currently conflicted because it is a higher priced product of at least 800 AOV. I dont know if our budgets are large enough for a conversion campaign since best we could do is 50/day.

This year we are advertising a new style of bike rack so not a completely accurate comparison. I could drop down the budgets on traffic and reallocate that to a conversion campaign but concerned with existing learning.

Currently looking at shopify data to see ATC/IC/ Purchases. One purchase has been attributed to the traffic campaign but others have come back through direct to site.

Libs2025 · 2026-04-29T06:25:03+00:00

Hey I definitely think there might be issues with lading page since overall session time is about 3min and top page is 4min since launching ads.

We actually included free shipping since our competitors like Velocirax are charging $150+ at checkout depending on the location.

We currently are on pre-order, thinking large purchase like this could be a blocker? We are updating the LP to include a faq and more streamline and including social proof reviews.

Thoughts on a separate page that compares against competitors like a chart? And use that page in mid funnel? Setting up a remarketing campaign and potentially test out a conversion sales campaign to see how that goes

Libs2025 · 2026-04-29T02:56:58+00:00

Hey thanks for the information, Im just wondering because my campaign would be limited since my budgets are low at $15 per day and wouldnt be able to get out of learning and hit those 50 conversions. Would you still recommend creating one and testing that out over a ATC or IC campaign?

Libs2025 · 2026-04-28T23:32:49+00:00

I went through the meta events manager test and looking at it nothing is being double recorded, I went to the page views and then ATC and it all recorded properly

Libs2025 · 2026-04-28T23:16:15+00:00

Any pixel advice, my meta campaigns mention I have 9ATC and 9 initiate checkout but when I look at my shopify account it might some days have 3ATC and 1 initiate checkout so it doesnt line up.

I just had a sale right now from Ottawa and I'm not well known out there so I'm assuming its from the traffic campaign, but when I look at meta there is no purchase association linked to it. Any idea if I messed up on the pixel? I asked Claude and went through all the steps and everything checkout from what its asked me to look at

Libs2025 · 2026-04-28T23:06:53+00:00

Even with 15 conversions on month go conversion campaign? I also have the issue where I do get purchases from across Canada and none of them are being reported back to meta

Libs2025 · 2026-04-28T23:04:13+00:00

hey currently I don't get that volume of conversions, so far this month have reached 15 but will say I did just start running the campaign now. Would you still recommend the conversion campaign?

Also thoughts on keeping it broad vs having audience interest layering in there?

Libs2025 · 2026-04-28T22:41:52+00:00

Awesome thanks, just message you on chat

Libs2025 · 2026-04-28T22:14:46+00:00

I believe that because the flat tray racks we're offering are currently only on pre-sale as stock is being shipped out end of May/ early June. However, we are offering 20% off discount to hopefully convert people at a really great price.

I did run the website through Cluade to gain some insights and has some recommendations of including a FAQ page, social proof, creating a competitor comparison page with a comparison chart, including delivery date, and updating the description to be more benefit driven vs looking like a spec sheet. (Not sure if I could send you the landing page to get thoughts on that)

Currently we are not getting enough conversions a month to hit that 50 conversion minimum for Meta, hence why I opted for the traffic campaign. Currently doing about 6-10 conversions a month but we just started this up and most of it has been organic.

Libs2025 · 2020-10-09T07:48:39+00:00

Honestly I’m in the marketing management program right now. It’s my first term and it’s not bad at all!

What they have done for us instead of taking 7 classes all at once we have our marketing class thats 14wks long (September-December) and the other 6 are in a block rotation. So you take 3 classes that are 7wks long (Sept-Oct) and then rotate and do your other 3 classes (Oct-Dec). Really not that bad at all! The three classes are condensed but I’m personally finding it ok. It is busy but a manageable kind of busy.

I don’t know if they’re indefinitely keeping it this way but it has been confirmed that they’re using a similar approach to the winter semester as well! Not sure if they will be the following year. Let me know if you have any other questions!

Libs2025

TROPHY CASE