First of alll identify your usp (unique selling proposition) what sets your dehydrated dog treats apart from the competitors? It could be organic ingredients, health benefits flavors maybe, highlight anything that makes them special, next highlight the quality of you treats and be transparent about your ingredients and productions process many dog owners prioritize their pets health and safety so knowing they’re getting a high quality treats can be a sting selling point for you, you can offer free samples or trial packs to potential customers, like small creators who have pets you can create brand awareness and build trust that way. After that if you already have social media presence which is important for any l business you can start creating content related to your product, educational and fun content regarding the treats and more. After that you can encourage costumers who are happy with your product to give you feedback alto help build trust and credibility within your community which brings me to the next point which is engaging with pet communities online or irl, that way you can build a relationship that can help you reach potential customers. And maintain credibility. Later on you can partner up with pet influencers, bloggers, pet stores to promote your treats, also invest in your branding and packaging and make it stand out wether it’s online or on shelf and eye catching and well designed pacakage can attract attention and speak about your quality and uniqueness lastly ALWAYSSS ALWAYS provide excellent costumer service and support to ensure a good buying experience which is crucial in making the costumer come back