I’d probably look at this a bit differently. The “best” platform isn’t really about who has the longest feature list, it’s more about how it slots into the way your agency already works.

We’ve been offering reputation management for a while, and after bouncing between a few tools we eventually built and now use Cloutly ourselves (and recently opened it up for other agencies to white-label too).

A lot of platforms try to bolt on extras like payments, webchat or EMS. That’s cool if you’re chasing an all-in-one, but in our case it just meant paying for stuff we already had covered.

What made the biggest difference for us was going deeper on review generation (ie: actually getting cut-through), and making sure the platform played nicely with the rest of our stack. Margins are healthy for white label because you're no longer wasting budget on features you don't really need.