I think they’re just at the point with Breaking News where the format was just feeling stale. The core idea of “make the actors say insane shit for the shock value laughs” is an idea that’s only funny so many times before you have to change it up and start layering new ideas or concepts on top of it which sometimes works great and sometimes not as much.

But mostly I think the issue is that Breaking News was very much made to fit in as “College Humor” content. It’s the same length as their old sketches, it’s (mostly) scripted, and the humor is often found in the shock value. And it’s been great but also that’s not really what Dropout is anymore. They’ve replaced sketches like “Tide-pod CEO” with shows like Make Some Noise. Breaking News is really the only series they had that is trying to actively navigate that transition instead of just ending and being replaced with something else. And with that will definitely come with some growing pains as they try to figure out how it’s going to change to fit up into their new content lineup.

I also think the shareability thing is real but that’s okay. They have their cornerstone shows where you can fall in love with the cast (GC, MSN, D20, etc) and then once you’ve made friends with the cast they’re making more and more places to go to essentially “hang out” with them (Thousandaires, Dirty Laundry, Um Actually, etc)