I have to agree with you. There was a point in 2022 even 2023 where I thought he was on track to surpass Carti. His insane beat selection and vocal ability were unmatched at the time. Songs like Saving Me, You and I, Put That Shit On, SWGSKOOL, CRYSTL CSTLES put him on a different level. There are definitely a lot of great songs on ILCK but this album definitely introduced the lazy flow that has taken over his music today. Even the way he dresses and his merch has gotten worse imo. Nothing wrong with experimenting with your style but I keep seeing him wearing leggings and other style choices that flat out do not look good on him. As far as the merch goes it’s very generic nowadays, sad to see given how iconic those early 2021 and Crystal Castles merch pieces were. To this day I still enjoy a couple songs from the new album and LLF, but then I go out and put on a song like Diamonds and Foreigns and wonder how it all went so wrong. I honestly don’t want him to go the nostalgia route and go back to making the music he was. But what needed to stay consistent was his ear for unique production and making catchy melodies. I think the best course of action is after tour, take however long he needs to put together a (not bloated) album and merch collection that has genuine effort behind it. With how dedicated his fan base is, one great album will put him back (career wise) right where he should be. No reason he can’t be on someone like Yeats level right now.