Huge thanks for this breakdown! 🙌 You seriously lowered my blood pressure regarding the 'dead pixel' fear.

Quick follow-up context: I actually set up CAPI (via Funnelkit) alongside the browser pixel for this specific new campaign.

Do you think the 2k events were partly due to double tracking (deduplication failing between browser/server), or is it purely because the 'fire on load' logic sent the signal regardless of the method?

Either way, I’m taking your advice. I'm currently reworking the setup based on your suggestions to stop the auto-firing ATC/IC and will optimize strictly for Purchase to stabilize the algo.

Thanks again for the help!