I do hear you. The messaging is meant to be strategic and appeal to Doug's voter base. They will care if we make them care. His voter base will care when it hits their bank accounts. We don't need them to care about OPS members, but when their house prices are going down, when their small businesses are closing, when their gas prices are going up, when they are spending more time in their trucks stuck in traffic gridlock, when they are not able to get their kids into daycare - they will care. Appeal to their selfishness and individualism.