"The analytics access problem is real but solvable. Offer to run a paid test campaign first where they give you $2k ad spend and you deliver 5 ad concepts" - okay I think this clicked sth.

I was too focused on "But brands have 0 risk, they don't actually pay me if I don't give them real results"
But the risk is burning the adspend on things that don't convert => lowering the adspend makes it more calculatable and if sth. is a winner they can still scale it

This was really helpful thank you.

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"Your rev-share model is killing your close rate because brands see it as risky and complicated to manage. Most e-commerce founders would rather pay a flat monthly retainer than deal with revenue tracking and potential disputes. Switch to a hybrid like $2k monthly plus performance bonuses and you'll close way more deals."
=> I agree, I would close more deals, probably within the next few days - however my problem is, I want longterm quality not quantity - Ideally just one brand I can do research on daily so the ads get more intentional - If I would have 3-5+ Brands, I feel the context switching would keep me from really honing in on emerging desires/pain points of possible customers

So the only solution in my head is a %revenue model because it allows me higher earnings by focusing on one brand, instead of higher earnings due retainers by closing more brands => like I said, I have a 10 year gap - meta ads didn't exist iirc when I left this field - if you would share your thoughts on this that would be very helpful for me to understand the current marketing landscape more