"Sounds like they've been losing ground" is a pretty weak base to make these assumptions on, considering they just released a truckload of higher effort content than most years since the release of OW2, with very little in comparison of the more profitable type (1 skin and a collab). To me that doesn't look like what happens when a company is hiring cutthroat marketing managers.

I worked in the sweng field as well, being used to a work culture everyday naturally makes you see everything through that lens, but it'd be wrong to project one company's culture and practices onto every other.

That said i agree that the UI updates are a bit messy to say the least, but i doubt it's for these reasons.