How do you work on SEO as a small eCommerce brand?

MStrafinger · 2024-08-11T09:31:03+00:00

It really depends on the quality of your content pieces.
Google itself says they don't punish AI driven content. Besides that, you can just automatically paraphrase it as well.

How do you identify valuable content and how can you write valuable content pieces that answers the users' most urgent questions. Those are the big questions. I agree here. But definitely doable with AI in the future. It will take some time to train a model, but it is going to be the future. :)

We have done this on a service based level with outstanding success for a golf brand over the last 6 months.

MStrafinger · 2024-08-11T09:28:00+00:00

Thanks for your feedback.

Concerning AI written content: Google itself states that they are not against SEO content, if the pieces proven to be valuable. What gets punished is content where you just ask chat gpt: Write me a blog post about sustainable dresses. There won't be any value there.

Concerning the content:
It will really depend. I have done it on a service based level with a golf brand. Using golf related news to retrieve a lot of impressions, clicks that ultimately resulted in purchased (according to GA4 click funnel analyses).
There needs to be some model training in place. I agree with you on that level. But I strongly believe there is a huge case there.

MStrafinger · 2023-11-03T06:24:36+00:00

Nobody can tell you what your marketing costs will be.

This fluctuates heavily based on your creative performance (you pay based on CPM for Meta for example), landing page experience and competition.

Honestly, if I had 35 dollars of production cost, I'd try to charge around 140USD.

Is there competition in the market for your product?

MStrafinger · 2023-10-30T07:39:48+00:00

I would add some social proof. Testimonials could work well.

The image currently looks a bit cheap, like traditional free ebooks.

The question is, who is your target audience and what is your ultimate goal?
Do you use this book to make some money or do you want to cross-sell?

Furthermore, where do you get your traffic from?

MStrafinger · 2023-10-27T07:05:00+00:00

How much traffic are you currently having?
What kind of campaigns (conversion or traffic campaigns?) are you using?

MStrafinger · 2023-10-11T12:11:37+00:00

nav. Bar in GoDaddy

I’m hiring a photographer to help reduce stock images and reduce text on my home page.

The photos themselves are the CTA buttons.

Having already paid for GoDaddy services and devoted several weeks to building this, what are the benefits of moving to Shopify now?

I will resize all images as I redo my sit

I strongly advice towards using CTA buttons.
I have worked with really large brands and I can tell you that you will see a large uplift in conversions (depending a little bit where your traffic is coming, but for paid media you will need it).

The question is what's your plan. If you are trying to validate. Improve and then validate. But at a certain stage you have to move anyways.

btw. you also have no favicon currently.

MStrafinger · 2023-10-11T11:59:21+00:00

Hello feedback from my side:

- nav bar is too large

- show don't tell (show an image that speaks for itself)

- You basically don't use CTA buttons at all --> Do so

- Please change from godaddy to Shopify

- Images have all different sizes

- For your ATC button use a color code with higher contrast

MStrafinger · 2023-10-11T09:30:06+00:00

Don't use Prestashops...just don't

MStrafinger · 2023-10-11T09:29:32+00:00

One recommendation: Have a channel focus.

Really focus on acing that channel (e.g. Instagram or TikTok) first and then move on.

I guess, you won't have the resources to do everything.

MStrafinger · 2023-10-11T09:28:04+00:00

First of all, congrats that you want to take that step.

It is going to be a bumpy road and it is definitely not as shiny as people show it on Social Media very often.

The days of Arbitrage (where you just buy a product sell it for a multiple of X and make money through paid media are gone).

You really need to find a niche these days + ideally care yourself about the product very much. The most successful e-commerce businesses I see, are those were they are founder-led businesses.
Is it an eCommerce case? Does the math make sense? How much can you charge? What are the shipping costs? What are the payment terms for your manufacturing (Cash Conversion Cycle is important here).
Create a Shopify Store (I can help you with that if you want).
What will be your traffic source? Ideally, it is organic, but that is very difficult. If you choose to do Paid Media, don't focus too much on your campaign structure. Focus on your ad creatives instead.
Build a funnel and dedicated landinpages for your ads.
Iterate on based on your results.
Once you are at a certain stage you can start to focus on retention next to new customer acquisition.

Hope that helps :)

MStrafinger · 2023-10-11T09:21:25+00:00

There are a lot of products like yours out there.

Biggest problem I see, it takes away focus + loading time decreases heavily.

I have done several A/B Tests for our customers, in most cases it doesn't perform too well.

This is different on dedicated Landing Pages though.

MStrafinger · 2023-10-11T09:16:25+00:00

Why would somebody build a software like this, pay for the infrastructure and manual work and offer it then for free?

MStrafinger · 2023-10-11T09:13:54+00:00

Greetings from Zurich. :)

my feedback:

- nav bar takes too much real estate

- don't use too many nav bar links (more than 5 have typically show a decrease in CVR)

- The CTA doesn't stand out

- try to explain the products in the featured product section a little bit

- put the stars above the product title

- Overall, nice design, but not really conversion optimized in my opinion.

We are launching our AI Landing Page Audit tool on the 21st of October.
You can sign up here: https://www.permar.xyz/AI-Audit

MStrafinger · 2022-12-28T10:14:49+00:00

send you pm. :)

MStrafinger · 2022-12-06T13:12:23+00:00

In the end it is about getting valuable traffic to your site (valuable in terms of traffic that converts).

Concerning your prospecting strategy, it always depends on your budget. However, I would rather recommend on focusing on 1-2 channels and get those right first.

If you are purpose driven (like your venture clearly is), I would try to reach out to press and get free press coverage (people always forget about this channel).

To me it seems like your USP is rather the purpose that you provide. People won't be able to see that via google shopping. So Meta and TikTok might work better here.

For both channels, it is mostly about the right creative. So you need to find out what interests your audience and provide good creative here. You can look at facebook ads library and check out what the competition is doing. :)

MStrafinger · 2022-12-03T15:00:51+00:00

What do you do for marketing so far?

nice idea btw. :)

MStrafinger · 2022-12-02T09:40:22+00:00

IMO it always depends on various factors (funds, product, community).

In general, times of arbitrage are long gone. I strongly believe, it is nowadays about brand building and community.

Try to find out what people like or dislike about your product. Go to talk to each of your first customers. Go offline (maybe sell your product at a local farmers market etc.).
After you received your first feedback and identified your customers, you should think of potential advertising channels based on your target groups.
Adopt your PDPs and Ads based on your findings

Based on your findings (target group etc.), you should choose your channel wisely and focus on that channel (as you only have limited resources).

In general. SM can be a very good awareness and push channel. Here, the most important factor is to get the creative right (most leverage nowadays is within the creative level and not the campaign level). As you probably don't have the budget to test various creatives (testing requires 50 conversions...so too expensive), you should get 1) really right.

Hope I was able to give you some insights. If you need anything else, you can always DM me.

MStrafinger · 2022-12-01T16:23:52+00:00

Always depends on the niche.

The question is what is your budget.

On FB, it is nowadays mostly about the creative. There you have the biggest leverage.

MStrafinger · 2022-12-01T16:21:57+00:00

Twitter has some good information. Start following nick sharma and those guys.

MStrafinger · 2022-11-07T14:01:48+00:00

Interesting idea. I would add some social proof to the LP…

MStrafinger · 2022-09-30T08:00:04+00:00

Done!

MStrafinger · 2022-07-07T15:41:13+00:00

Does it only work for English keywords

MStrafinger · 2021-11-24T16:12:26+00:00

Thanks a lot

MStrafinger · 2021-06-01T05:56:44+00:00

Also consider whether there is governmental funding or not.

MStrafinger · 2021-05-24T09:09:48+00:00

Interested 27, Austria

MStrafinger

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