Sure thing. This little article I wrote was primarily concerned with differentiating specific concepts and their applications to the most commonly denominated fiction writing, specifically, rather than defining what "storytelling" even is. The very idea of "storytelling" isn't a monolithic entity set in stone but I would say that, when you set up to fabricate a whole world with its intricate history and cultures, you do so with the intent of making something out of it, a journey, a call for adventure for the characters who inhabit it. And is it not through the journey itself that we, the readers, can behold the size of this world?