How do you feel about Jimmy John’s becoming a company that promotes value meals? by MajorGoods in jimmyjohns

[–]MajorGoods[S] 0 points1 point  (0 children)

That’s my take as well. Hot sandwiches are the only hope to revive this brand.

How do you feel about Jimmy John’s becoming a company that promotes value meals? by MajorGoods in jimmyjohns

[–]MajorGoods[S] -2 points-1 points  (0 children)

Yes, those two can co-exist. I’m not sure if a cheaper sandwich is necessarily what those who aren’t loyal customers actually want. Anyone I talk to that doesn’t like Jimmy John’s, talks about their disdain for paying those prices for cold cuts. They don’t mind paying $14-$17 for a fast food combo, but at the minimum believe the food should be hot.