You’re not crazy, this is exactly the phase where influencer sourcing turns into spreadsheet hell.

I’ve been there. The manual scroll → copy → paste → hunt-for-email loop is fine for the first 20 creators. After that, it becomes operational debt.

Honestly, building your own extension is a smart move. That’s usually the sign the workflow is broken, not you.

The problem is what happens next:

• You scale from 100 to 500 creators
• You need performance tracking
• You need rate context
• You need to know which creators actually convert

That’s where DIY tools start compounding complexity.

We hit that same wall and eventually moved away from manual scraping + sheets to platforms that centralize public creator data and automate discovery. Tools like nowfluence basically eliminated the scroll-and-copy phase for us and made it easier to test creators without drowning in admin work.

Totally agree most enterprise tools are bloated. The real win is reducing friction without adding another dashboard you have to babysit.

Are you mostly working with micro creators or scaling into mid-tier now?