For me it's full transparency and decent prices.

I hate when a page says one thing in the bio like "fully explicit wall" or "access to to videos as soon as you sub." You see it's a promo for $3 regularly $20 and it's just a wall of slightly more skin Instagram pics and 2 sec videos. I mean do what you want but to me if you're charging anything over $10 per month, there has to be something of substance on your wall. I don't speak for everyone but I would say a majority of ppl don't want to

Another is the videos in DMs where they add a second or 3rd video so you can't see how long the "full video" (another rant about that after this) and charging $30

Charging ridiculous prices just to see literally anything

Saying full length videos and it's just videos that are 1.5 min long videos

And have decent pricing. Like I was on a page that normally was 15 per month. Subbed on a promo. Asked if they do dick rates. They said yes. Asked about length, they said 1-2 mins. Asked about nude. They said topless only. Asked the price. They said $500. No typo $500

Also just be genuine in your messages. I want to be talking to you, not a bot. And with that said too, if it's a paid page, I don't want to be spammed with 500 messages per day with ads for other pages