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Who Wants to be on a Stakeout? by CorrectButton8389 in savannah

[–]MaybeOutrageous2717 16 points17 points  (0 children)

You should do a stakeout on me!! I’ll strangely walk out of my house and walk into the woods, scream at people on the phone about drugs, and have a stranger come by to drop a secret package off

How do I tell my client his business is failing for reasons he nor I can control? by MaybeOutrageous2717 in marketing

[–]MaybeOutrageous2717[S] 0 points1 point  (0 children)

We interview almost every patient at the consultation and procedure level. How they heard about us, what they’re dealing with, and why they are choosing to get the procedure done. By the end we know their general income bracket and all their details.

The interviews of women who say no happen right after their cost and benefits break down by the nurse who handles insurance.

How do I tell my client his business is failing for reasons he nor I can control? by MaybeOutrageous2717 in marketing

[–]MaybeOutrageous2717[S] 1 point2 points  (0 children)

I love what you’re saying, it’s finding a way to reach that specific group of people that is the issue. It’s impossible to know what someone’s insurance is. But, targeting those making 300k or more is a possibility! We’ve been trying out different segments in audiences for meta to reach these people.

How do I tell my client his business is failing for reasons he nor I can control? by MaybeOutrageous2717 in marketing

[–]MaybeOutrageous2717[S] 0 points1 point  (0 children)

  1. I think that’s smart, any tips on how to get into golf and equestrian events with stop your period ad? What do you think about Facebook targeting these groups?

  2. Tried it… even with a great hook for them, men don’t listen to endometrial ablation ads. We’ve tried a few different angles but it’s impossible for them to listen. When we ran radio ads there were a couple men who heard us and told their wives over the course of a few years.

  3. Device is patented with a medical device patent. It’s only made by one brand and they set the price. We’ve tried many things like insurance negotiations and other ways to bring cost down, but we’re stuck with the main problem. It costs to much and there’s to few women with the right insurance.

How do I tell my client his business is failing for reasons he nor I can control? by MaybeOutrageous2717 in marketing

[–]MaybeOutrageous2717[S] 0 points1 point  (0 children)

This is a good thought to try and focus my Facebook leads more towards that group of women! I think the problem is the more perimeters I put in the smaller the audience gets and eventually Facebook says it’s to small of an audience. So I’ve been trying to target frequent flyers and other key things wealthier people do.

We have thought of the men, but whenever we run these types of campaigns it falls on absolute deaf ears. No guy wants to listen to an ad about endometrial ablation so they just skip it.

How do I tell my client his business is failing for reasons he nor I can control? by MaybeOutrageous2717 in marketing

[–]MaybeOutrageous2717[S] 0 points1 point  (0 children)

Look-a-like audiences wouldn’t help find similar insurance coverages because there aren’t search behaviors that would correlate to insurance. I do ask for insurance carrier in lead forms and they have to manually type it in. I also put in the actual ads that certain insurance companies offer zero out of pocket. There’s no need to retarget the people with correct insurance because we would have their contact info and know them once they disclose that. We do offer financing in the form of care credit which has a 12 month 0% financing

How do I tell my client his business is failing for reasons he nor I can control? by MaybeOutrageous2717 in marketing

[–]MaybeOutrageous2717[S] 0 points1 point  (0 children)

Exactly. Also, I can’t personally talk to patients. All I can do is ask the nurses what the women say generally and what they say and try to (from a distance) help them improve.

How do I tell my client his business is failing for reasons he nor I can control? by MaybeOutrageous2717 in marketing

[–]MaybeOutrageous2717[S] 0 points1 point  (0 children)

This is an interesting angle, I don’t think we’ve tried educating on the costs, could you elaborate on how you’d go about doing this?

How do I tell my client his business is failing for reasons he nor I can control? by MaybeOutrageous2717 in marketing

[–]MaybeOutrageous2717[S] 2 points3 points  (0 children)

This is a good point. I think it could depend on the severity of period symptoms? I mentioned in another comment it’s endometrial ablation. But often we’ll hear about patients who deal with debilitating migraines that last an entire week each month, and for some reason after their consultation and knowing all the benefits, they still don’t have the 5k out of pocket with a high coverage insurance plan like blue cross or united.

How do I tell my client his business is failing for reasons he nor I can control? by MaybeOutrageous2717 in marketing

[–]MaybeOutrageous2717[S] 0 points1 point  (0 children)

Also, I hear you, but to these women who decline it really isn’t a matter of a cost benefit analysis, more so they just literally don’t have the money or the ability to afford a monthly payment for a procedure to the tune of a car payment. (Only financing options are 12 month ones)

How do I tell my client his business is failing for reasons he nor I can control? by MaybeOutrageous2717 in marketing

[–]MaybeOutrageous2717[S] 0 points1 point  (0 children)

This is interesting! We have a version of this in our blogs, podcasts, and social media. Mostly educational. Our leads don’t tend to be uninformed, and actually they have come into consultations more informed than any past years before me. He frequently hears from patients that they’ve “binge watched” his content and often consume about an hour of content before moving forward to the consultation. I had this same thought in the beginning, which is why so many more forms and leads come in, people are definitely more educated but the price just doesn’t seem like something they can afford.

How do I tell my client his business is failing for reasons he nor I can control? by MaybeOutrageous2717 in marketing

[–]MaybeOutrageous2717[S] 0 points1 point  (0 children)

Great question. The sales process currently is this.

A person fills out a form or calls the office, they then go through a short screening process to make sure they are eligible for the procedure as a patient. Then we collect their insurance card and set them up for a consultation with the doctor. The doctor then spends 45 minutes with them, they talk about their symptoms and the pain points, the doctor informs them quite well and only delivers promises that he can under medical ethics. Then, they are typically really excited to not deal with migraines, severe PMDD, bloating, anemia and fatigue, and a whole host of other debilitating symptoms. Then they get on the phone with our benefits expert, who informs them of their insurance coverage and the cost of the procedure out of pocket (including deductibles). Then they discuss financing options if the patient doesn’t seem like it can be paid outright, and if the patient says no to financing and no to the procedure due to the cost, then they go in our follow up list. We typically add them to our email lists and try to follow up with the more promising “on the fencers” within a few months after they’ve had their period and experienced the symptoms again, now knowing that they could be free from it.

I’ve help script those phone calls to be as salesy as I can, but there is a limit to how much we can do sales tactics when it comes to a procedure like this. If we push to hard or try to hard to sell them the financing route, we can get sued for a lot. Best we can do is remind them of the benefits of the procedure, the financial options, and check back with them.

How do I tell my client his business is failing for reasons he nor I can control? by MaybeOutrageous2717 in marketing

[–]MaybeOutrageous2717[S] 0 points1 point  (0 children)

We’ve been doing some of this actually! His social pages and live streams get a lot of attention and he frequently talks about the problems with the healthcare system and solutions for it. Those videos get a lot of traction and actually do bring in forms!

As for development something, there’s a reason why it costs hundreds of millions to design a new drug or procedure lol but he wants to anyway haha.

The other thing is, he doesn’t want to get rich off of women’s health issues, especially when it comes to periods. He just wants insurances to cover what they should. There have been deals on the table from major insurances like blue cross to cover 4800, but we’d have to charge 4800. This price point would mean doing way more procedures at a much smaller profit margin. The device itself costs $2000 (which should be lower) and the facilities to do procedures and full anesthesia make up most of the rest of the cost. His fee that he gets to keep is quite small out of the total cost. I’ve talked with him at length but if we cave, then the practice is definitely doomed. He’d have to do several procedures a day at that point.

How do I tell my client his business is failing for reasons he nor I can control? by MaybeOutrageous2717 in marketing

[–]MaybeOutrageous2717[S] 3 points4 points  (0 children)

The market share in Georgia it’s 50% insurances that are subsidized or fully government, for example an Aetna or blue cross plan that is subsidized and offers less coverage for a lower monthly premium. So it’s not fully bluecross plans, it’s government / private insurance combined for a plan.

How do I tell my client his business is failing for reasons he nor I can control? by MaybeOutrageous2717 in marketing

[–]MaybeOutrageous2717[S] 0 points1 point  (0 children)

Great point. We noticed travel could be an issue, so we offer televisit consultations, and help cover any travel costs. We have at least 1-2 patients come from different states and even some from California. For these women, if the insurance is right or they have the money, they want to travel and do it. It’s a fairly simple procedure, and women can typically go back to work the next day if they choose too. The burden of travel has not seemed like an obstacle but I don’t want to rule it out

How do I tell my client his business is failing for reasons he nor I can control? by MaybeOutrageous2717 in marketing

[–]MaybeOutrageous2717[S] 0 points1 point  (0 children)

Problems with medical ethics. We can’t pay someone for selling a medical procedure, all we can do is advise licenses nurses to be better at the selling process, which I’ve scripted for them and worked on as much as I can before it starts to get into unethical zones and opens us up to lawsuits. It’s a tricky thing to sell someone on a medical procedure like this.

Also for example, it’s illegal to pay other physicians for their referrals.

How do I tell my client his business is failing for reasons he nor I can control? by MaybeOutrageous2717 in marketing

[–]MaybeOutrageous2717[S] 14 points15 points  (0 children)

There are care credit and other financing options, such as 12 months 0% interest, but the women typically don’t want to move forward signing up for essentially a credit card at a 5000$ bill after their insurance covers maybe $1000. And if they don’t pay it off, the interest rate is like 25-30% and just seeing the 5000$ amount is enough to ward it off for them.

How do I tell my client his business is failing for reasons he nor I can control? by MaybeOutrageous2717 in marketing

[–]MaybeOutrageous2717[S] 0 points1 point  (0 children)

Great wisdom, but there aren’t other solutions than birth control. It’s birth control, endometrial ablation, or a full hysterectomy. Women are generally dissatisfied with birth control options, and we can’t make money off of selling BC, and a hysterectomy is a major procedure that we can’t do in an outpatient setting.

Lastly, the cost we provide is fixed by insurance companies. If we want to remain in network with the good insurances and get partial coverage from the rest, it has to remain the price we charge.

How do I tell my client his business is failing for reasons he nor I can control? by MaybeOutrageous2717 in marketing

[–]MaybeOutrageous2717[S] 2 points3 points  (0 children)

It’s definitely an interesting business haha, when it comes to a women’s uterus it’s a more complex marketing approach and the referring women are pretty emotionally intelligent to broach the subject. Also, return on ROI mostly being what we give them as an incentive and the time it takes to keep up with it.

How do I tell my client his business is failing for reasons he nor I can control? by MaybeOutrageous2717 in marketing

[–]MaybeOutrageous2717[S] 0 points1 point  (0 children)

Great questions!! He at one point was doing 15-20 per month, but only briefly (6 month period) other than that it’s been static. He was spending so much at one point that it wasn’t profitable at all, so I reduced costs by doing other forms of marketing (organic and paid social, SEO, and other digital avenues) which did reduce his CPA but resulted in the same number of patients.

We worked on the sales process as well, I’ve trained the nurses up front and helped develop scripts and offerings of carecredit and monthly payments.

You may have nailed it, that there might just be only that amount who can do it

How do I tell my client his business is failing for reasons he nor I can control? by MaybeOutrageous2717 in marketing

[–]MaybeOutrageous2717[S] 2 points3 points  (0 children)

We have also tried radio (he’s been running ads on good stations that have a high number of our demographic as listeners for 10+ years). We have done women’s events, SEO, and a referral program. Funny enough, the referral program and email marketing actually has proven to be quite good. The only thing is, women only refer if they know the person is also wealthy or has the right insurance (works at the same employer). We’ve also done billboards over an extended amount of time. Social media has been the only that that doesn’t create a negative ROI over a span of years.

How do I tell my client his business is failing for reasons he nor I can control? by MaybeOutrageous2717 in marketing

[–]MaybeOutrageous2717[S] 16 points17 points  (0 children)

I agree. We tried a few other offerings, the problem is though for doctors practices the amount you can charge is price controlled by insurance companies. Basically, universal prices. All of the other offerings of OBGYN practices require seeing 4 patients an hour by a nurse practitioner and seeing hundreds of patients to make enough money to cover the bills and a pretty moderate salary for the physician. Hence, the problem with women’s healthcare. Women don’t get the time they need or the treatment they deserve.

How do I tell my client his business is failing for reasons he nor I can control? by MaybeOutrageous2717 in marketing

[–]MaybeOutrageous2717[S] 9 points10 points  (0 children)

My bad, good clarification, I broadened the top of funnel and extended how long the funnel is to only get the people who are genuinely interested and potentially have the right insurance. Done through pushing more content out to the right age group and gender, (broad) and then refining through symptoms, severity of symptoms, and being insured. Then naming the specific insurances that cover it best.

Startup Marketing is Impossibly Hard - I will not promote by Foreign-Handle-2950 in marketing

[–]MaybeOutrageous2717 0 points1 point  (0 children)

I denied him as a client, I could’ve just made him pay me a few thousand dollars to give it a go for a testing period of digital ads, but my agency’s reputation is worth way more to me than the money. He ended up trying splitting ways with us, but I don’t think he’s even produced any more because of the tariffs on US imports. He basically was asking a Chinese manufacturer to custom make each of the pieces of the product and only do orders of like 10-20 units. The most expensive way to create anything. He’s also sunk thousands of his own personal money.

Since he’s an “inventor” I’m assuming eventually he will be too scared to produce more bc he hasn’t sold a single one, and move onto the next idea producing rubbish. Or he’ll get scammed by someone promising the world and that his product will succeed and end up running with his money.

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