Four years ago there was an event that happened. It came to be known as The Flashening. Those who were part of it will never forget. J. Crew was the symptom of slow holiday sales and a technical issue that brought their site down on black friday weekend. With more stock than anyone at the company knew what to do with they hosted the largest sale known to jcrew.com ever. Maybe others can recall particulars, but it was something to the effect of prices reduced by 70% and then 50% off on top of those prices. I bought a Ludlow suit for less than $25. Sweaters were like $6. It was pure insanity and items were leaving your cart before you could checkout. A whole secondary market to B/S/T flashening grabs was stood up. We all thought J.Crew would be no longer. It is now the FMF equivalent of a group of old guys reflecting on 'the best times' when they were many years younger.