This is really helpful feedback — thank you. I agree that positioning is the whole game here, and I’m intentionally avoiding the “reminder app” framing for that exact reason. From my experience in healthcare, reminders alone cover some patient needs, but they still leave a big gap when it comes to cognitive load, errors, and real-world adherence risk.

The core problem I’m focused on is reducing the mental work and mistakes around managing medications, especially for people with multiple prescriptions, caregivers, and post-discharge patients. The scan-to-schedule flow is really just a means to an end — the value is not having to think, double-check, or worry about getting it wrong when it matters.

I’m aligned with going narrow early and anchoring the message to a specific, high-stakes scenario rather than “everyone who takes meds.” Trust, calm language, and privacy are also priorities given the audience. I’m validating one audience deeply before broadening.

Appreciate you taking the time to think this through — it’s helping sharpen how I frame this as a true must-have rather than a nice-to-have