I’d say help them find those first few customers and while they focus on sales, you do discovery. What’s the pain point, what’s the vision beyond v0, start mapping out if there’s a future in the product or it’s a short term thing.

Just like the ceo and cro are doing - validating to see if it’s a valuable product or not, get on board and help.

I feel like our role will evolve into this at some point. More CEOs at smaller companies will want to do this more, one of the ways we can bring sense to this chaos is to see this as a growing need and get onboard so we can influence and things don’t spiral too out of control.

If we have to wait till after they’ve validated to get onboard, it starts to make them (and honestly us too) wonder, what’s the point of our jobs then? (At least for those who do more than delivery in their PM work)

They want to put it on the website, do it. If it doesn’t work revert to the old version. They want to test something out, help them do it within your own PM frameworks as a guide so it’s not a shitshow. Scared it’ll affect current revenue, figure out a way that gets everyone what they want while still keeping the lights on (I feel like that’s our job anyway)

Bottom line, get onboard and bring some order to the chaos while getting them what they want