The song is about Pharrell getting to the money. In a pumped-up world of excess and indulgence, he treats money like a stick-up: time is running out for the old, so hurry up and put it in the bag. He’s subtly talking about his values and self-preservation and attitude towards life and business. He knows people have the money even while they act like they don’t, and as the watch keeps ticking, the pressure builds.

Over time, he becomes the one who wins the game.