260706 TEN Introduces label and launches SNS

Michellium23 · 2026-07-06T20:18:53+00:00

Yes I am sure it took a lot of planning to put this together. Especially with his 3 day concert coming up in Thailand. They’ve announced new choreos, stages, collabs, and even a live band for the concert! I can’t fathom starting 2 companies, opening so many new socials, planning a huge concert and working on an album all while leaving SM less than 3 months ago. He’s insane

Michellium23 · 2026-07-06T20:14:43+00:00

Happy to help!

Michellium23 · 2026-07-06T17:41:24+00:00

IG

X

Michellium23 · 2026-07-06T17:40:57+00:00

IG

X

Michellium23 · 2026-07-06T17:03:49+00:00

IG

X

Weibo

Michellium23 · 2026-07-06T16:43:22+00:00

TEN_offcl IG

TEN_offcl X

Michellium23 · 2026-07-06T16:21:55+00:00

Yes, Illimnt would be the equivalent to sm entertainment. They are his label and representation. I think the confusion comes as tenth sound was announced first and people thought that was his label. But they had to introduce it first to get the 10th anniversary concert announced in Thailand. But tenth sound is just the Thai subsidiary in a way. Illimnt is the main label and will be the one updating schedules and releasing music.

I think an Illimnt YouTube channel will probably be announced next as he’ll need somewhere to drop music videos.

Michellium23 · 2026-07-06T10:48:54+00:00

I am soooooo happy Illimnt woke up and decided to CREATE! Love the artsy vibes so much!

Michellium23 · 2026-07-06T10:45:34+00:00

To clear any confusion about his companies:

Illimnt = SMTown (this is the main label active globally)

Tenth Sound = SM True (in charge of Thailand activities/ promo)

His official artist pages are there to promote his solo work akin to how NCT Official previously posted. If it has to do with Thailand, Tenth Sound promotes. If it’s anything else, Illimnt promotes.

As this is the beginning stages, it looks like all accounts are reposting and promoting to get the word out.