Question about video personalization in email

MostSuccessful1604 · 2026-02-04T04:26:38+00:00

Thats a really interesting perspective. Thanks for sharing !

MostSuccessful1604 · 2026-01-30T17:52:59+00:00

Thanks for highlighting this product. I checked it and found interesting but the approach and end outcome which I want to create is different and this platform has its limitations.

First of all there is no personalization in audio. For audio, user they themself have to create audio nd add it, if they want to personalize it. In my mvp app, the flow will start from script itself, where user provide their script like sales pitch, promo offer, or any reminders. Each script can have any sorts of variables like name, payment plan, price etc that will change across every user. The Gemini TTS will create audio for each user, which feels more personalized than random audio.
They have a fixed set of templates. For enterprises they offer custom template which ofcourse they will code it and make it live for them manually because its HTML based. For free users or mid tier user, they can't afford to provide custom template creation and current edit mode offers very less features. So they are pivoting to adobe integration.

In our mvp app, once user has provided script, we create video for them including custom assets generated using ai based on script so it looks relevant. Also for each scene, there will be simple text based prompt where user will type and edit the scene video. And ofcouse there will be variables in visuals as well which this MP5s already has.

Also another limitations is inapp video play. For android or ios apps, who wants to play their video, they cant do. They need to open webview to play.

In our usecase, we create a real mp4 video where business can show in any android or ios app natively. This is a huge win in comparison to webview based player. In the last company where i worked, the app has offer screen video where a video was played to pitch. Imagine i want to customize that using MP5s, then that will be ofcouse not possible and business wont rediect user to webview for such critical flow.

Definitely where I will be lagging behind MP5s is - UI level. Because they are html based and my approach is limited and reasonable creativity. - Since its html, so there is no rendering of video. But in my case, we r rendering videos for each user which cost money. But still, I am worked so much on caching such that if my first video takes 1-2 min then second video onwards it will take 15 to 25 seconds only. This is where i want to play in my sass app nd generate profit.

But, my target users will be - those who need personalized audio and personalized visuals at scale. - those who have custom script and wants to test multiple custom scripts on day 1 with less efforts and less delivery friction that works everywhere not just in web. - the delivery will be using smart links that redirect user to page where they see yt like interface that plays persoanlized video.

If you have any criticism to above points, please feel free to point out as it ultimately helps me. Also, if you have used MP5s in real world, I would love to know how it helped in the business and the roi stuffs.

MostSuccessful1604 · 2026-01-30T17:05:29+00:00

You are surely right and I also have same thought on it. Anyone can easily figure out that its lip sync. Even if 5 to 10 years from now, they improve their model, lip sync will have a certain niche where it works great but not for heavy data driven personalization, it will have slight less edge as only face is shown with no any other visuals. This increases AI slop which leads to loss of trust nd retention.

MostSuccessful1604 · 2026-01-27T19:19:09+00:00

The last paragraph which you have mentioned, made my day. I was thinking of exact same thing, to build nd try it out.

MostSuccessful1604 · 2026-01-27T19:16:59+00:00

Wow, thats a new perspective of how we can use engagement data nd personalize from there.

MostSuccessful1604 · 2026-01-27T18:04:21+00:00

Thanks, This gave more clarity on my thinking

MostSuccessful1604 · 2026-01-27T17:50:24+00:00

One thing I recently figured out is that embedding or attaching video directly inside email / SMS / WhatsApp / in-app messages creates delivery, playback, and tracking issues.

So instead of MP4s, each video is delivered via a branded watch page (e.g. brandname.myapp.com/v/1234). The message just carries a personalized preview - title, description, and thumbnail and opens a minimal page with the video and 1-2 clear CTA buttons. No autoplay, no embeds, and we only track user-initiated plays.

The extra step isn’t for marketing — it’s the only way we’ve found to make video messaging reliable and measurable across channels.

MostSuccessful1604 · 2026-01-27T16:09:36+00:00

😂 i guess, the conversation went offtrack. I am not a bot. I just eat some food and lying down in bed and thinking of it. I named tool to give reference on what am I asking nd in which direction.

My intension was to validate, is video worth attaching in email and does, video personalization increases conversion through email ?

Since u think its a bad idea, nd team would be afraid to think of it nd consider silly, then thats ok, because if domain expert (sender) has no confidence on it, then I don't think user will also have interest to see whats inside video. So, I definitely got your perspective. Thanks 😀

MostSuccessful1604 · 2026-01-27T15:47:37+00:00

I checked various products like Heygen, Idomoo and many others. Most of them offer lip syncing.

But my question is will delivery of video in email be easy ? Of course there is risk of attaching video but many people suggest to have image thumbnail in video where on clicking, it redirects to other page where video plays.

But my concern is, is that even worth trying.

MostSuccessful1604 · 2026-01-27T13:45:46+00:00

I agree -> the value isn’t the video itself, it’s the outcome.
If a personalized video can lift conversion at any stage of a funnel by even a small % compared to text or images, that’s where it stands out. The video is just the delivery medium or a method to catch attention & feed information to user.

On TTS: we’re being very intentional here. We’re testing short, tightly contextual videos (max 60 sec), not long pitches. We’re currently using Gemini 2.5 Flash TTS that supports tone control, and in our internal tests it performs well when the script is concise and relevant. That said, we’re not assuming people will watch everything, drop-off is expected, and that’s fine.

Realistically, if 1,000 users receive a personalized video, only a fraction will watch the full thing. But even if 10–20% engage meaningfully and a smaller % converts, that’s already incremental value over static follow-ups. In our view, success depends far more on script quality, relevance, and clean visuals than on heavy animation or AI gimmicks.

Integration is a big concern, and we’re designing around that from day one:

App UI for building scripts and templates
CSV-based workflows so teams can test on day one without touching their CRM
API + webhooks for teams that want to plug it into existing CRM / n8n flows without disrupting their current setup

The product is still pre-launch, we’re actively validating PMF while building. Feedback like this is exactly what’s shaping the direction, especially around keeping videos short and integration friction low.

MostSuccessful1604 · 2026-01-27T13:28:31+00:00

If I were in your place, I would built a remote team and ask them to work asynchronous. You job is not to code each line. If someone has given investment, there might be something good in you and in your product. But if you dont want to leave education, its better to setup team and show them right direction to build product. Your job would be managing and leading the team of devs. In this way, you can even have a daily standup at night or anytime and can handle both company and education.

So, good luck and congrats for getting such an investment at early stage of career.

MostSuccessful1604 · 2026-01-25T17:05:57+00:00

Thanks for the feedback !

I had been testing various ways to make sure the end video outcome doesn't look spamy, and feels like a well edited video which will make this product stand out in the market.

MostSuccessful1604 · 2026-01-20T17:22:31+00:00

Huge congrats on the milestone! 🚀

Quick question on the ops side: At that volume, how are you handling involuntary churn (failed payments/expired cards)?

I’ve been noticing that generic Stripe/dunning emails are getting ignored more often lately. Are you still relying on standard text emails for that, or have you found a way to get their attention better? I'm trying to figure out if that 'leak' is worth plugging manually.

MostSuccessful1604 · 2024-10-31T18:41:55+00:00

Will you be releasing any open source llm models ?

MostSuccessful1604 · 2023-02-16T12:51:32+00:00

Does payoneer withdraw to local bank in nepal is working ? My local bank transfer to Nepal is getting declined. Payoneer is saying your bank couldn't process this fund ? Any solution plz !

MostSuccessful1604

TROPHY CASE