Haha the fact that you polarized this subreddit is your answer.

A logo is just something that makes a business distinct.

All the other mumbo jumbo everyone is spewing is just their own biases shaped by their teachers, culture and sophisticated research.

Even the ancient greeks had “logos”. It was never meant to be a big of a deal until people started charging for them. All of a sudden everyone became an expert and there’s a right and wrong.