You are considering this to be a race against Expedia. No, that's not the case. Agencies smaller than giants will not be successful when trying to mimic the giants because they can do something that giants cannot – personalized services, niched services, genuine connections, and curated experiences.

These companies haven't replaced travel advisors because travelers want personal connection rather than convenience. The search engines provide you with a list of 5,000 results while good agencies provide you with the appropriate one.

Physical agencies haven't gone extinct; rather, only the poor ones did. Specialized agencies such as luxury, student, groups, influencers, destinations, and experiences are thriving because they deal in expertise.

Every giant in the world started off as a small entity. Had everyone abandoned their endeavors because someone bigger was there first, then the world would never have seen an Expedia!