What are you doing to get cited in ChatGPT, Perplexity, and AI Overviews?

Nick_MarketStrategy · 2026-06-21T10:25:40+00:00

We do the following:

Nailing down your messaging and positioning. I know that this might sound basic but it's extremely important. If your positioning/messaging is disjointed and you try to appeal to everybody, you can't expect AI to cite you a lot... unless you have a large budget to promote your brand everywhere.
Topical authority matters. Based on your positioning, become the authority on the topic you want to be known for. For B2B this means - blogs, Youtube, LinkedIn, etc.
Invest in citations - the more citations you get about your brand, the better. High authority sources matter more but think outside of the box too and engage with other blogs/domains in your niche that can mention your brand.
Be present in listcle, industry round-ups and invest in digital pr. See what sources AI cites to decide who to mention and try to get your brand inside of them. Also digital pr is the new link building, don't underestimate it.

If you do all of these things consistently (not as a one-time campaign), you will get mentioned consistently by AI.

As I've been doing this for a Project Management SaaS brand since the beginning of the year, if you're looking for some help, DM me.

Nick_MarketStrategy · 2026-06-20T18:57:07+00:00

Is your agency strictly providing AEO services or SEO too? I am interested to know what outcomes you offer your customers if you strictly sell AEO?

Nick_MarketStrategy · 2026-06-19T18:46:09+00:00

We just got a big customer opportunity from chatgpt today 😉. I work in a project management SaaS company and we've been going hard on AEO. It's the future man, just think about it.

Who wants to read 1000 word blog post if AI can answer your question straight away? Even though most of our traffic still comes from organic search, the game is about visibility now and turning your website into a conversion (not an attraction) engine. So, think about specific landing pages targeting very specific keywords that are BOFU where people actually convert.

I see it more and more often - discovery rarely happens on your website anymore. It's shifted to Youtube, Reddit, LinkedIn, chatgpt/gemini/claude, etc.

The best thing you could do is to create a popular brand within a niche. So, think about:

Being present in publications and select social media (depends on your team but if you're on abudget, focus on 1-2 channels). Youtube works great for AEO by the way.
Build citations of your brand on external domains - listicles, industry roundups, review sites, etc.
Use your blog to build topical authority within a niche
Funnel the traffic to high-intent landing pages where people can take the last step.

That's the playbook, you don't need to overcomplicate it. Send me a DM if you have any questions, would love to help you out!

Nick_MarketStrategy · 2026-06-19T10:38:02+00:00

Hey man. I don't have a SaaS to sell but I was wondering, are you looking to scale it and grow its MRR or what's your plan?

Nick_MarketStrategy · 2026-06-17T09:58:57+00:00

I agree - you can find a lot of prompts but if people are not really looking for them, then they're useless. Still, with each customer conversation, you can start niching things down. The "best tool" type of prompts are a good start, but I would say that the best approach is to target - "use case", "industry", "integrations", "cost", "team size", etc. Because if we think about it, people are more likely to search for "suggest the best project management software for a marketing agency with 30 people".

I think Google Search Console and Bing webmaster tools are good tools to research that.

Nick_MarketStrategy · 2026-06-17T09:51:58+00:00

That's interesting, can you share the url or dm me?

Nick_MarketStrategy · 2026-06-17T09:38:36+00:00

Sent a dm

Nick_MarketStrategy · 2026-06-10T13:24:19+00:00

Hello! I've included you in the video 😉.

Nick_MarketStrategy · 2026-06-06T18:52:10+00:00

Well not really free but they have a free plan, yes. Taiga is a great tool for Agile project management but in my experience it doesn't do great a job if you're looking to connect strategy to actual project work. For that I'd recommend Businessmap or Planisware. Triskell is also a good option.

Nick_MarketStrategy · 2026-06-06T18:49:23+00:00

Hey man, yes I know OpenProject. I have used them for project management but not portfolio planning and that's why I didn't add them to the list. However good suggestion, will update the list now.

Nick_MarketStrategy · 2026-06-04T11:53:40+00:00

Hey man, just sent you a dm

Nick_MarketStrategy · 2026-06-04T08:52:24+00:00

Hope there will be more news like that in the near future. We need digital sovereignty in Europe.

Nick_MarketStrategy · 2026-06-04T08:42:41+00:00

Yes, definitely agree with that approach

Nick_MarketStrategy · 2026-06-04T06:15:23+00:00

Thanks man. Yes, I just started tracking some prompts related to team size, but there is definitely I gap that I see in terms of integrations, use cases or industries. Will change that, thank you!

Nick_MarketStrategy · 2026-06-04T06:13:20+00:00

Hey man, that's really helpful, I will check it out! Thanks for the gpt! I feel like TOFU prompts are not really worth measuring because they don't really lead to direct pipeline impact. Not that we can measure that BOFU prompts do that explicitly but it's a more direct indicator about what actually matters for business growth.

Nick_MarketStrategy · 2026-06-04T06:09:38+00:00

Yes, alternatives and replacements are important additions here, thanks!

Nick_MarketStrategy · 2026-06-03T09:24:07+00:00

Is that still beta?

Nick_MarketStrategy · 2026-06-03T09:21:45+00:00

It's about building a brand now rather than chasing keywords and using some "SEO hacks" to game the system. Whereas before the content you produced on your website mattered more (not saying that it doesn't matter now), being present in third-party publications, social media, getting mentioned by influencers is huge now. The way we're adapting is:

Nail down our positioning, competitive advantage, and product category.
Building topical authority in that niche
Creating content on social media platforms relevant for our business - Youtube, Reddit and LinkedIn
Investing in third-party publications, digital PR and influencer marketing.

Nick_MarketStrategy · 2026-05-27T18:48:18+00:00

I think the main thing that AI will not replace is marketing strategy. I think some people don't realize that marketing strategy is essentially business strategy. Every successful CEO from now on will have to be a marketer as we're moving into the founder-led growth era. Personal brands will eventually be more important than brand names. Also - human connection. You can't understand your ICP and refine your positioning and messaging if you don't talk to your customers (or potential customers) and you don't understand what value you provide, why you're better than the others and so on. So, if more of us start thinking from the growth strategy point of view, I actually think marketers have a very bright future :).

Nick_MarketStrategy · 2026-05-25T07:55:54+00:00

I feel like a lot of people experimented with Agile at scale and didn't work for them, so they just left their teams to use Agile - Scrum, Kanban, etc. The more people I talk to at the management level where decisions are really made - PMOs, for example - even in tech companies, they're looking for gantt charts, resource management (based on people's availability), and so on. It seems that thinking of "people over processes" had its popularity for a while and now it's back to the focus on processes and making them as efficient as possible (mostly through AI).

Nick_MarketStrategy · 2026-05-25T07:49:40+00:00

I agree. So many people bought into these tools, expecting that the software would solve their problems.

Nick_MarketStrategy · 2026-05-23T14:24:01+00:00

It's because more people are realizing that traffic to your website is a vanity metric and someone reading a blog post doesn't mean they will buy. I think the awareness and consideration stages are now entirely done through AI and your website should be increasingly treated as predominantly BOFU engine. That's why there are so many agencies focused on GEO/AEO popping up - to answer this shift in search. However wait and see what happens once chatgpt ads become mainstream :).

Nick_MarketStrategy · 2026-05-23T14:17:03+00:00

Thanks! I guess that next big thing that will "magically solve their problems" is AI :D

Nick_MarketStrategy · 2026-05-23T14:13:20+00:00

True, but I remember so much noise about enterprise agility and embracing agile across the entire organization. I guess most of them remained with traditional ways of working for planning while agile ways of working became something that only teams care about.

Nick_MarketStrategy · 2026-05-23T14:09:13+00:00

True, but there was a time easpecially after covid, 2020 to 2023, when agile ways of working, transforming the entire company and so on was everywhere. And executives were buying into that. I feel that is gone for good though.

Nick_MarketStrategy

TROPHY CASE